In recent years, the trend has been to adorn diamonds and other precious metals to watches. This popularity is at an all time high for the upscale women's watches market segment. This fashion trend clearly shows the craze of watches among women in contemporary times to use watches as their primary accessory. Not being as cost conscious as men, women are more interested in making a fashion statement and not being so bothered about price tags. Men give these womens watches as gifts, for anniversaries, bat mitzvahs, confirmations, and many other occasions.